Tidformera consists of Kicki and Ashley and it all started during an evening for female entrepreneurs in 2016. We are two completely different personalities, but with the same drive and we clicked immediately.
We immediately realized that we wanted to start a business together. What it would be? We had no idea. 😅 But we knew one thing: we needed time . Time for the important things and time for the fun.
That's where the name Tidformera was born, which is a play on words meaning "time for more" .
Because life shouldn't just be a whirlwind. It should be a little easier and a lot more fun!
From methods to notebooks in drives
In the beginning, we built the store around methods and everyday problems. We blogged about KonMari, planning, the joy of cleaning, just about anything that could make the squirrel wheel easier. We tested all the methods and bought products that were relevant in the different contexts. We literally took our own cards for every single product, tested and experimented. Our approach was that each product should have clear information about Product - Function - Inspiration. Some pretty hilarious situations arose, for example, when inspiration cards were taken in connection with poop bags. 🫣
We were hooked on the Bullet Journal method and thought it would be easy to put together the perfect starter kit. No hassle, just what you really needed. I (Kicki) thought:
"I've been working with stationery for over 15 years - I can easily fix this."
Spoiler: I didn't. 😅
It got out of hand. In the best way. Within a year or so, we literally had the world's widest range of dotted notebooks.
But with the approach of testing all the products and taking photos ourselves, we can now tell if a washi tape is of good quality. We only need to feel the paper in a dotted notebook to know what the paper can and cannot handle.
Nowadays we don't open a product of everything that is newly purchased. But we film instead! You will find lots of videos on this page with the purpose of giving tips, inspiration or to take a closer look. Especially inthe Blog section you will find lots but also inside the products and in the categories.
Meet us – Kicki & Ashley
When we met, we immediately realized that we not only clicked, but we complemented each other. We are different sides of the same coin.
Ashley
Ashley is from Australia and studied graphic design in her youth. She came to Sweden as an exchange student and stayed - thanks to love.
When we met, Ashley was already running her own portrait photography business and had a passion for social media. She also worked at the church's children's ministry, where her main task was to do crafts. This was her job for 17 years.
It's usually Ashley you meet on our social media: Instagram, Facebook, TikTok, Pinterest and more.
Kicki
I (Kicki) have spent most of my professional life in bookstores. My heart beats a little extra for Swedish classics but also for writing. There is a constant clicking of a typewriter in my head, and the smallest thought can easily turn into half a novel.
I also have a few years of university studies behind me, where my favorite areas were logistics, analysis, and quality control. I am the one who writes most of what you read on this page.
18 years bookstore ❤️ 17 years crafts = Tidformera
✨ Simply different sides of the same coin that complement each other perfectly. ✨
Tidformeras Time Travel
In the video below you can follow our journey through the years. Where we started in a bedroom and drank coffee on the bridge. When we moved to the basement for the laundry and alternated packing deliveries with ironing sheets. How we had to move some of the business back to bedrooms when we outgrew the premises. Customer meetings, trips and moving to a huge premises - finally with space for customer meetings.
We make the mess – together
Today we run Tidformera from our warehouse in Tierp. We are a small company and we do everything ourselves. It is the two of us who answer your questions, pack all orders, create material for social media and write the texts on the site. We are constantly refining and developing the site.
Most often it is Ashley who writes the card that accompanies your delivery. Most often it is me (Kicki) who packs, with 100% focus on it arriving in perfect condition and with no air in the package.
We do all our shopping together, and we prefer to eliminate rather than add. We only buy things that we want to use ourselves. Everything that ends up in our shop must pass our tests. Nothing can threaten your sleep. Neither yours nor ours! 😅
We always, in everything we do, also have a thought about environmental impact. For us, it's not about selling the most, but about what we sell being worth it .
Hope you enjoy your time here on our site! ❤️
Kicki & Ashley
